SHARE: UNIVERSITY OF MICHIGAN
GLO is a women's lifestyle magazine developed in partnership between MSN and P&G. It was digitally distributed for the US Hispanic, Mexico, LatAm, and Brazil. 13th Floor Studios was the video content developer for all territories, producing up to 360 videos per year.
The magazine reached record levels of engagement with the target audience during the year-long campaign.
GLO: MSN, P&G
Stroke prevention campaign executed throughout South Texas with the collaboration of the Catholic Church and the University of Michigan, Department of Neurology.
The Communication Strategy was to model behavior by reaching the community with positive messages about nutrition and physical activity. 13th Floor Studios developed a series of content (short film, photonovela, physical activity guide, cookbook) to inspire our target audience to change behavior.
Due to its success, the campaign continues to be implemented in other markets around the United States.