November 16, 2017

Not all businesses have the budget to buy professional gear to make videos, but nearly everyone has access to a smartphone. As technology has progressed, smartphones have become a powerful multi-tool with the ability to record, edit and share incredible footage that yo...

October 3, 2017

El acuerdo es casi unánime que video es el formato más efectivo para comunicar dentro de una estrategia de contenido. Pero, ¿es el más eficiente? Probablemente pensarás que no…Pero ojo!

En una conferencia que atendí hace varios años, escuché decir a Herb Kelleher, ex ge...

September 26, 2017

When Content Marketing and SEO first emerged sometime in the 2000s, the two disciplines couldn't have been farther apart.


SEO was little more than a text based game of trickery, with "The Algorithm" the opponent. While matches proved harmless - albeit annoying - to sit...

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