November 16, 2017

Not all businesses have the budget to buy professional gear to make videos, but nearly everyone has access to a smartphone. As technology has progressed, smartphones have become a powerful multi-tool with the ability to record, edit and share incredible footage that yo...

October 20, 2017

Bill Gate's 1996 essay entitled "Content is King" predicted that Content is where "the real money will be made on the internet." You won't hear any argument from us, even if the content to cash relationship is a bit less direct than his broa...

October 3, 2017

El acuerdo es casi unánime que video es el formato más efectivo para comunicar dentro de una estrategia de contenido. Pero, ¿es el más eficiente? Probablemente pensarás que no…Pero ojo!

En una conferencia que atendí hace varios años, escuché decir a Herb Kelleher, ex ge...

October 3, 2017

It would be easy to dismiss Content Marketing as the latest buzzword in an industry that is notorious for relabeling ideas with the trendiest of words and calling them new. Sorry all you Growth Hackers out there, I'm referring to you. But I truly believe Content Market...

September 26, 2017

When Content Marketing and SEO first emerged sometime in the 2000s, the two disciplines couldn't have been farther apart.

SEO was little more than a text based game of trickery, with "The Algorithm" the opponent. While matches proved harmless - albeit annoying - to sit...

September 26, 2017

Architects run from it. We embrace it. That's just who we are. We don't believe in superstitions, and tend to agree with Thomas Jefferson's quip that the harder we work, the better our luck. We are Storytellers. We are Strategists. We are 13th Floor Studios.

And th...

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