DRIVING SALES

THROUGH CONTENT MARKETING

A Complex, Digital Problem

The car buying journey is one of the most involved and complex consumer sales processes. A recent case study by Google tracked over 900 digital touchpoints throughout the process, not including test drives and other physical visits.

On-demand access to a huge amount of data has changed the way that these purchase decisions are made. Dealerships that don't adapt quickly will feel the impact on their bottom-line.

We own all the resources necessary to create, keeping costs low and quality high.

CONTENT EXAMPLES

FORD - Post Production

BMW - Sound Design

FORMULA 1 - Event Coverage

Educational Infographic

FORD - Post Production

Helping Customers Helps Sales

While still important, the role of advertising within the car buying process is decreasing. Instead, consumers are looking for answers that can help them move towards a purchase.

 

Automotive companies that proactively create and distribute this type of content can engage with consumers early on in the process to help steer physical traffic to their dealership.  

AWARENESS

RESEARCH

VISIT

PURCHASE

LOYALTY

WHY OUR CONTENT WORKS

Socially Ready

  • We version content by platform to maximize engagement

 

 

Personalized by Intent

  • Designed to address all consideration points, ensuring useful content for all 

Campaign Focused

  • A series of relevant content in multiple formats moves consumers closer to purchase

Mobile-Friendly

  • Content is responsive to account for mobile touchpoints

ABOUT 13TH FLOOR STUDIOS

Digital content development, since 2005

  • Produced over 1,000 videos for digital media

Veteran team

  • In-House storytellers, marketers, editors and engineers

Local & Global client list

  • Amazon, P&G, American Heart Association, HEB, CPS

Efficient production capabilities

  • In-house facilities (soundstage, video and audio post)

Studios in San Antonio & Dallas